"If you want to go quickly go alone; if you want to go far go together."

–African proverb

What is professional coaching? International Coach Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve

  • Encourage client self-discovery

  • Elicit client-generated solutions and strategies

  • Hold the client responsible and accountable 


This process helps clients dramatically improve their outlook on work and life while improving their leadership skills and unlocking their potential.

HFL Executive Coaching

Why does coaching matter? An internal report of the Personnel Management Association showed that when training is combined with coaching, individuals increase their productivity by an average of 86% compared to 22% with training alone. According to a Gallup study (2015), 68% of American workers are disengaged. Glassdoor (2015) estimates that the cost is between $450 billion to $550 billion. How much is your company losing? We help to develop and maintain productive practices and incorporate personal meaning to bring fulfillment to each member of your team.

  • Personal meaning at work is correlated to competence, commitment, and contribution

  • Employee competence, commitment, and contributions build customer loyalty

  • Customer loyalty leads to financial gains for a company (Ulrich and Ulrich 2010)

Benefits of professional coaching: It drives to unlock and discover latent sources of productivity. International Coach Federation has reported increased productivity, self-confidence, and a significant positive ROI. 

Other benefits: 

  • Continuous one-on-one attention of partnership 

  • Foster expanded thinking through dialogues with a curious outsider

  • Growth of self-awareness including blind spots

  • Personal accountability for development & improvement

  • Strong support for real-life challenges

Contact us for more information. 

Reference: Ulrich, D., & Ulrich, W. (2010). The why of work: how great leaders build abundant organizations to deliver value for customers, investors, and communities. Chicago, IL: McGraw-Hill.

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